The agency Jung von Matt LIMMAT commissioned Studio Thom Pfister to create a design that is a key component of Zweifel Chips‘ current Sixth Sense campaign. The focus is on six new crisps flavours, all with the same look, numbered from one to six. The aim is to find out which ingredients are hidden behind the mysterious flavours. Studio Thom Pfister developed a black and white Sixth Sense pattern as the overarching campaign look, which can be found on the packaging, the campaign hub and animated social media elements.
Awards
Effie Awards Switzerland, Art Directors Club Switzerland, German Design Award, Red Dot Design Award
![[Translate to English:] Zweifel Sixth Sense Chips Snack Schwarz-Weiss verspielt Illustration Fotografie Lila Swiss Grafikdesign Verpackung Schachtel Smile Mund Lippen](/fileadmin/_processed_/8/e/csm_01_Zweifel_SixthSense_9fe5cf3e0c.jpg)
![[Translate to English:] Zweifel Sixth Sense Chips Snack Schwarz-Weiss verspielt Illustration Fotografie Lila Swiss Grafikdesign Verpackung Schachtel Smile Mund Lippen](/fileadmin/_processed_/2/2/csm_10_Zweifel_SixthSense_443dfab68a.jpg)
![[Translate to English:] zweifel chips](/fileadmin/_processed_/c/1/csm_02_Zweifel_SixthSense_52a1499c6f.jpg)
![[Translate to English:] Zweifel Sixth Sense Chips Snack Schwarz-Weiss verspielt Illustration Fotografie Lila Swiss Grafikdesign Verpackung Schachtel Smile Mund Lippen](/fileadmin/_processed_/4/0/csm_03_Zweifel_SixthSense_e114319b64.jpg)
![[Translate to English:] zweifel chips](/fileadmin/_processed_/a/0/csm_07_Zweifel_SixthSense_bf4d7ed495.jpg)
![[Translate to English:] zweifel chips](/fileadmin/_processed_/c/c/csm_09_Zweifel_SixthSense_d262cfb001.jpg)