Studio Thom Pfister creates a strong and independent design system. Under the motto ‘Make it YOURZ', an online configurator was used to choose between background, tape and logo colours as well as typography. There were no limits to creativity. The various elements could be combined and linked together as the mood took them. In the end, the participants were able to design their own, completely individualised crisps packaging. Of the more than 1,200 designs submitted for the limited editions, 3 packs were selected by an expert jury and community members.
Awards
Effie Awards Switzerland, Art Directors Club Switzerland, German Design Award
