New visuals for the Zweifel umbrella brand

Zweifel commissioned Studio Thom Pfister to develop a new visuality for the umbrella brand, which will be used for the first time in the image campaign – with the 'Z design system'.

Zweifel’s current image campaign shows that Zweifel aren’t just the chips experts, but Switzerland’s snacks experts in general. The following goals were defined: Level up of visuality – a uniform appearance of the umbrella brand should be achieved. Modularity – the application must work for all formats, the system should be dynamic and fresh, and the defined brand elements should be retained – products and headlines are still in focus, experts, logo, and claim serve to recognize them. Based on these goals, Studio Thom Pfister developed the guiding principle 'More Z for the future'. The 'Z' as a design system serves as a 'new stage' for all product levels and means of communication. It ensures stringent, timeless visibility. The Zweifel logo with claim becomes another striking element on an orange surface and can be used with or without 'snacks experts'. In order to underline the wonderful variety of Zweifel products, new background images, colors, font handling, and eye-catching elements were defined. The result is the 'Z design system'—modular, 'responsive', and easy to use.

[Translate to English:] Zweifel Chips Plakat Orange Bunt Designsystem Farben Text Typographie

[Translate to English:] Zweifel Designsystem Text Typografie

[Translate to English:] Zweifel Chips Mensch Plakat Snack Orange Bunt Designsystem Farben Text Typografie Fotografie Verpackung

[Translate to English:] Zweifel Chips Snack Bunt Designsystem Farben Text Typografie Mobile Fotografie Verpackung

[Translate to English:] Zweifel Chips Mensch Plakat Orange Bunt Designsystem Farben Fotografie

[Translate to English:] Zweifel Chips Mensch Plakat Snack Bunt Designsystem Farben Typografie Fotografie Verpackung

[Translate to English:] Zweifel Chips Plakat Snack Bunt Designsystem Farben Typografie Fotografie Verpackung

[Translate to English:] Zweifel Chips Plakat Snack Bunt Orange Designsystem Farben Typografie Fotografie Verpackung

[Translate to English:] Zweifel Chips Plakat Snack Bunt Designsystem Farben Orange Typografie Fotografie Verpackung