Levi’s, «Who you are»

'Who you are’ – Studio Thom Pfister delves into the world of Levi's and stages a collection with lively, illustrative style elements. This creates visual universes that celebrate personality and attitude. The subjects unfold in selected media and as an invitation not only to see the collection, but to become part of it. ‘Who you are’ turns fashion into a statement that inspires customers to visibly express their own identity.