Adelbodner, Brand identity

‘Are you already drinking Switzerland?’ ask Christian Stucki, Mark Streit, Roman Josi, Yann Sommer and tennis coach Severin Lüthi - all co-owners of the only mineral spring in the canton of Bern. The concept places the product in the new design at the centre of the campaign visuals. The expressive portraits of the high-calibre testimonials underline the campaign headline and thus create a high level of identification. With creative clarity, the campaign combines components such as Swissness & tradition, health & well-being and activity & sport.

Awards
Art Directors Club Switzerland, German Design Award

[Translate to English:] Adelbodner Adelboden Werbung Kampagne Plakate Getränke Frische erfrischend Flaschen PET Glas Swiss Grafikdesign Typografie Hochwertig Testimonials Persönlichkeiten Menschen Sport Profisport Gesichter Wasser Mineralwasser Bergen Natur