Melanie JeanRichard, Blooming fantasy

Melanie JeanRichard delights aesthetes with her unique creations of Mediterranean flowers. To mark her anniversary, we are designing a new look for the Bernese florist that is inspired by inspired and accompanied by a special art project. Her works connect people with creative and artistic aspirations. Those who stroll through Bern with their black and white wrapped trouvailles cast smiling, knowing glances at each other. Together with her team, Melanie JeanRichard stages Mediterranean flowers in an unmistakable way - first at the Bern market, then in a small cellar shop and now at Münstergasse 72.

On the occasion of her almost ten-year anniversary on Münstergasse, we are not only designing a new appearance for Melanie JeanRichard, but are also having her art celebrated by artists. Curated by Studio Thom Pfister, 28 artists are staging flowers in their flowers in their very own way - photographically or painterly, abstract or concrete, delicate or powerful. The result is pictures that tell stories: always individual, but always with the aim of moving us, inspiring us and touching our senses. In the spirit of Melanie JeanRichard.

Awards
Swiss Print Award, Art Directors Club Switzerland, 100 Best Posters, German Design Award, Red Dot Design Award

[Translate to English:] melanie jean richard branding

[Translate to English:] MJR Melanie JeanRichard Blühende Fantasie Mediterran Floristin Blumen Blumenwelt Angepasstes Branding Plakat Cover Print Swiss Grafikdesign Art Direction Creative Direction Fotografie Illustration Bunt Farbig Bildkomposition