Fashion campaign 'Reclaim the Streets'

'Reclaim the Streets': this is the motto of the campaign for the new concept of Spotlite, the exclusive store for the streetwear and sneaker community. Over the past few years Spotlite on Zurich‘s Bahnhofstrasse has established itself as a destination for streetwear fans and sneakerheads. The aim of the online and offline opening campaign: to create awareness. To further position and establish Spotlite as the streetwear destination in Zurich and Foto beyond.