VOW stands for a clear stance and for the quality of the printed word. The focus is on moments in which design is consciously perceived – in image, colour, material and execution. The current issue of VOW magazine was produced in collaboration with the Vögeli printing house and Studio Thom Pfister. VOW combines design perspectives with printing expertise and high standards of quality. Studio Thom Pfister has approached the theme of VOW in a variety of ways: photographically, illustratively, abstractly or concretely; using both classic design techniques and new technologies. The result is a collection of works that do not seek to explain, but rather to invite: to look and to reflect. The magazine sees itself as a dialogue between design and production – and as an invitation to view printed content in a nuanced way.
VOW – the slightly different customer magazine from Vögeli Printers.