For SwissHoldings, Studio Thom Pfister created a new wordmark and symbol, a modular design system, and a distinctive visual world combining glass objects with authentic photography. The geometry of the brand mark forms the basis of a flexible layout principle applied across all touchpoints. The new website — fully designed and programmed — features a clear information structure, intuitive user guidance, and a secure members only area. The result is a contemporary identity that strengthens SwissHoldings’ role as a leading voice of Switzerland’s multinational companies.
