Attracting healthcare professionals has become an increasing challenge for regional care organizations. For Spitex Region Lueg, we developed an employer branding campaign tailored to three key target groups: apprentices, qualified healthcare professionals, and career changers. At the heart of the campaign is luegjobs.ch, a dedicated landing page that brings together all relevant information and contact options. Authentic video podcasts provide insights into daily life at Spitex Region Lueg, while adapted Open Mic videos inspire young people to explore an apprenticeship in healthcare. To lower barriers for potential candidates, the application process was simplified as well. Instead of submitting a traditional application package, interested individuals can simply express their interest through a short online form. A campaign that combines regional roots, modern communication, and an accessible approach to recruitment.
