SchlossApotheken, campaign

The regional campaign for the SchlossApotheken Laupen and Neuenegg consistently focuses on cross-media recognition. It centres on twelve monthly themes, presented as WhatsApp chats – a format that creates closeness and dialogue. The campaign includes twelve testimonial videos and other ads that are played on Facebook and Instagram. The new landing page schloss-apotheken.ch, as well as hanging boxes and shop window signage in the same look, round off the campaign. Fresh, digitally optimised colours ensure consistency across all touchpoints and strengthen the brand presence at the POS. The campaign thus demonstrates how creative content formats and classic communication can be effectively combined.

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