The “Essence 15” campaign was the launch campaign for the new Swiss Graphic Design Awards. The subjects appear in selected print, online and social media channels as well as in a direct mailing. The intuitive campaign is also intended to conquer the target group via social media. Among other things, via a viral spot. All measures lead to the heart of the campaign: the website.

 

Image world - Film by Greg Barth

 

Image world - Film by Greg Barth

 

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