This year's digital fundraising campaign was once again created by Studio Thom Pfister. The campaign builds on last year's campaign and continues it consistently. 15- and 6-second animations point out that there are people in Switzerland whose wages (despite work) are only enough for half of life. The concept is based on the idea of "in Switzerland there are no half measures" and shows in simple illustrations that these half measures do exist. This year's national campaign will launch on September 5 and will be played out across Youtube, Facebook, Instagram and Google. The digital campaign will be flanked by radio spots and TV spots on Léman Bleu and Canal 9.
