«The cool way to ...» is the name of Cremo's new national LATTESSO campaign. The brand stands for a modern, dynamic lifestyle and enriches fresh coffee enjoyment on the go made from 100% natural ingredients & freshly brewed coffee. «We chose Studio Thom Pfister because they impressed us with their unique and eye-catching creative concept» says Karin Kägi from LATTESSO, Cremo SA.
The campaign concept opens a window into the colorful world of emojis and deliberately plays with the boundaries between the digital and real worlds. Emojis have become an integral part of our communication. We send the colorful pictograms «on the go», especially when things need to be done quickly - and without a lot of words. Thanks to their boldness, the characters created and branded especially for LATTESSO convey the brand message quickly, easily understandable and with a lot of humor. The campaign claim picks up on a play on words: It alludes to the journey that everyone takes every day as much as it does to the cool enjoyment of coffee.
Four visuals were created for the launch: «The cool way to go», «The cool way to drive», «The cool way to wake up» and «The cool way to rock».
![[Translate to English:] Lattesso Kampagne](/fileadmin/user_upload/werbung/lattesso/lattesso_studiothompfister_02.jpg)